Table 1: Questions asked during elicitation interviews, derived from Ajzenís TPB questionnaire construction for eliciting salient beliefs [16].

Behavioral Outcomes

1.    What do you see as the advantages of breastfeeding your infant, following your return to work from leave, for at least six months?

2.    What do you see as the disadvantages of breastfeeding your infant, following your return to work from leave, for at least six months?

3.    What else comes to mind when you think of breastfeeding your infant, following your return to work from leave, for at least six months?

Normative Referentsa

1.    Please name the individuals of groups who would approve of think you should breastfeed your infant, following your return to work from leave, for at least six months.

2.    Please name the individuals or groups who would disapprove of think you should not breastfeed your infant, following your return to work from leave, for at least six months.

3.    Sometimes, when we are not sure what to do, we look to see what others are doing.Please name the individuals or groups that would be most likely to breastfeed their infants after returning to work from leave, for at least six months.

4.    Please name the individuals or groups that would be least likely to breastfeed their infants after returning to work from leave, for at least six months.

Control Factors

1.    Please name any circumstances or factors that would make it easy or enable you to breastfeed your infant, following your return to work from maternity leave, for at least six months.

2.    Please name any circumstances or factors that would make it difficult or prevent you from breastfeeding your infant, following your return to work from maternity leave, for at least six months.

Concluding Question

†† Is there anything else that you would like to add on the topic?

aParticipants were read the following statement prior to being asked the Normative Referent

questions: For the next group of questions I will ask about individuals or groups who may or may not support breastfeeding. I do not intend for you to tell me the personís actual name, just his or her relationship or role to you; for example, mother, spouse, friend.