Table 6: Summary of the primary decision makers and influencers at each level of the adoption process.
|Perception||Primary decision maker||Influence through routine screening||Influence through paying (or not) for routine screens||Influence through awareness campaigns|
|Seek treatment||Primary decision maker||Influence through availability and cost||Influence access and availability||Influence through help lines and educative campaigns|
|Diagnosis||If treat, then decision maker||Primary decision Maker||Influence in self-treatment situation||Influence by education, provision of diagnostics|
|Treatment plan||Influence through opinion and requests||Primary decision Maker||Secondary decision maker, influences through reimbursement rules||Primary/Secondary decision maker in self-treatment situation||Tertiary decision maker, controls band of possible treatments||Influence primary decision maker regarding selection of product and its inclusion in treatment plan|
|Delivery||Primary decision maker. Some delivery decisions||Influence type of dispensers & level of control|
|Evaluation||Primary decision maker||Secondary decision maker - if patient returns for evaluation||Influence through help lines and making comparative data available|
|Compliance||Primary decision maker||Limited control||Influence through ease of payment and level of cover||Influence through education and help lines|